Role
Format
Speculative Prototype
Impact
+28% engagement
OVERVIEW
Assembly Line was an original series that I created and developed with the aim of presenting How To’s in a unique and innovative way using a brand-new technique, the Assembly Line, which fused stop-motion and hyper-lapse to create a visually stunning and original aesthetic.
The Assembly Line incorporated a custom video rig that I developed, featuring a motion-controlled slider and a highly orchestrated, pre-planned hands-only demo. The final result was then brought together using editing techniques I developed specifically for this series.
ASSEMBLY LINE SAMPLE EPISODE
The series was a resounding success, achieving a combined social reach of 10K+ across multiple channels and attracting an engaged global audience.
We published over 60 original episodes for the series and collaborated with brands, agencies like High, Wide, and Handsome, and influencers like Laura Miller to create unique content for Assembly Line’s channels.
KEY SERVICES
- Concept Development
- Creative Direction
- Producer
- Director
- Editor